Our Story
Nice to meet you, we’re Yael Lidor Levy and Benny Plouman, and we believe every Israeli company has the potential to thrive in international markets.
Over the years, we've witnessed great companies struggle to penetrate foreign markets due to a lack of knowledge or the right tools. This inspired us to establish Global Marketing. Our mission is to provide the expertise and harness the digital tools required for your international success. From tailored strategies to cutting-edge tools and professional guidance, we focus on delivering proven results.
Our promise: We leverage our extensive experience and expertise to maximize your marketing capabilities and drive measurable success in global markets.
Let us help you cross borders and break boundaries with your business!
Meet The Team
The Three Pillars of Success
Marketing Strategy
-
Conduct in-depth market analyses to identify opportunities.
-
Develop advanced marketing strategies tailored to international markets.
-
Adapt your messaging and products to align with cultural and market needs.
-
Build and manage your brand within a global marketing framework.
Marketing Plan
-
Develop a comprehensive, measurable, results-driven marketing plan that aligns with your corporate strategy and international growth objectives.
-
Craft a customized marketing mix that integrates product positioning, pricing strategies, audience segmentation, and multi-channel outreach.
-
Manage all marketing operations, from PR, media relations, and thought leadership to digital campaigns, investor presentations, industry conferences, and business delegations to establish a strong presence in target markets.
-
Implement go-to-market tools and strategies, ensuring seamless coordination between marketing, sales, and distribution teams.
-
Utilize robust data analytics and customer journey tools to track campaign performance, optimize engagement, and refine marketing efforts in real time.
Implementation and Ongoing Operations
-
Establish a digital presence, including websites, landing pages, and automation systems.
-
Create and distribute marketing content across social platforms and your website.
-
Execute your marketing strategy with close guidance, including team training.
-
Measure and monitor marketing activities, adjusting in real-time based on market response.
Five Key Questions Every CEO Should Ask
About International Growth
-
Is our product or service tailored to the new market's needs?
Understanding the specific preferences and cultural nuances of the target market is critical to ensure your offering resonates with local audiences.
-
What is the right marketing and sales strategy for the target market?
A well-defined strategy that aligns with the market’s dynamics can significantly enhance your chances of success, from messaging to distribution.
-
Who is the core target audience in the new market, and how can we segment and reach them effectively?
Identifying and segmenting the audience is vital to crafting targeted campaigns that yield measurable results.
-
What does the local competition look like, and how can we differentiate ourselves?
Gaining insights into competitors’ strengths and weaknesses will help you identify unique selling points to stand out.
-
Do we have the resources and logistical capabilities to operate successfully in international markets?
Assessing internal capabilities ensures you are prepared to meet the challenges of global operations.
What We Bring to the Table
✔ Managerial Coaching and Support: Personalized guidance throughout the process.
✔ International Marketing Strategy: Tailored strategies for each target market.
✔ Digital Marketing Infrastructure: Establishing a strong online presence, including websites, social profiles, and digital campaigns.
✔ Operational Marketing Plan: Aligning marketing activities with your overall corporate strategy.
✔ Team Training: Equipping your sales and marketing teams with essential knowledge and tools.
✔ Government Grants: Assistance with applications for programs like "Smart Money."
✔ Market Segmentation and Targeting: Identifying potential markets and customizing plans accordingly.
✔ Pricing and Distribution Strategies: Supporting product pricing and building international distribution networks.
✔ Cultural Adaptation: Addressing cultural differences, regulations, and compliance requirements.
✔ KPIs and Continuous Monitoring: Setting success metrics and tracking progress.
This program delivers all the tools your company needs for international success, tailored to your specific goals and requirements.
"To succeed in international markets,
we must stop thinking in terms of borders
and start thinking in terms of global audiences."
— Jack Ma, Founder of Alibaba